Daily Digest 2006-05-05

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  • 星汉’s Blog » 引爆流行:Web2.0的传播理论(案例篇)
    网站要吸引内行,无疑要满足内行们的需求,这就要求初创的网站运营者对这些需求的把握相当精准。所以,我认为网站创始人是否为该领域内行、或有能力召集内行,可以在一定程度上成为判断Web2.0网站在初期是否成功的一个标准。这方面来说豆瓣、大众点评网、Donews等都是相当成功的,比如点评网的上海食神榜上排名前20位的会员,有11位注册于点评网成立的03年,8位注册于04年,只有一位是05年注册的(之所以拿上海来分析,是因为点评网开通的第一年只有上海一个站点,更能代表这里强调的“初期”概念)。
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  • IAB Press Release
    The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) today released the Internet Advertising Revenue Report including final numbers for Q3, Q4, and full year 2005. The report states that Search, Classifieds, Display, and Rich Media all continue to grow at a healthy rate. Overall internet advertising revenues (U.S.) for 2005 totaled $12.5 billion, a new annual record exceeding 2004 by 30%. Q4 2005 internet advertising revenues totaled a record $3.6 billion, representing a 34% increase over same period in 2004.
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  • BathTubYoga – MySpace vs. Facebook (Or, Why Facebook Needs Artist Pages) – posted Feb. 1, 2006 @ 10:11 AM by Mark
    When it comes to social life on the Internet there are two websites that matter: Facebook, with it’s 6 million (11 million?) members, and MySpace with its 47 million. Friendster is old news and TagWorld doesn’t matter.

    Which is better? For college students graduating this spring — should you stick with Facebook or switch to MySpace? For high-school students — should you switch to the new Facebook highschool-edition, or stick with MySpace? For two websites that essentially do the same thing, it seems like a real comparison is in order.
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  • 便利商店 書籍販賣戰爭
    日本全家便利商店從2006年二月二十四日起開始販賣企管書籍。出版社因為便利分店眾多,通常不願意供提給庫存量大的便利商店;這次全家靠自家出版、銷售量達百萬冊的「全家CONTENTS」,向出版社交涉。全日本全家便利商店中都增設企管書專區,共有數十冊,每一至二個月更新一次。未來也和出版社討論新增文學類書籍。
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Vista來自風城新竹,現居臺北市,悠遊於網路、媒體與科技產業。平常喜歡看看書,寫寫字。曾任《數位時代》雜誌主編,主要關注創業、社群與行動網路發展。文章散見UDNVista.vc天下數位時代Tappier等媒體或網站,也歡迎造訪我的部落格Facebook粉絲專頁

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